LOCAL SEO SERVICES – DC SEO
Are Local SEO Services the Right Fit For Your Business in the Washington DC Metro Area? Is it worth it to invest in a results-driven SEO program? These are the questions we hope to answer for you, once and for all, right here and right now. So strap in.
The truth is, the answer to the first question is YES 99.9% of the time. Some level of ongoing investment in SEO Services makes great sense for the vast majority of businesses. So, how about the second question - is it worth it?
And the answer to that is, YES, in most cases.
But it also depends on a few important things that you MUST know about SEO, whether you are a dentist in DC, looking for the best DC SEO company to help you get more teeth whitening appointments, a divorce attorney in NYC, looking to get in front of more prospective clients in Google, or a business owner pretty much of any kind, in any other place in the world. So what are those critical things? Here it goes:
1) In order for SEO to be effective, you must be willing to invest for the long haul. The way we typically recommend doing this is to invest for a minimum of 5-6 months in a robust, multi-pronged SEO effort. Then at the 6-month mark you can see where you are – if you have achieved your goals and simply want to maintain, you can then downshift into an SEO maintenance plan, which is something most agencies offer – or at least they should!
2) You need the right team, using the right methods, with full transparency – no black hat SEO, spammy link building, and no collecting your monthly SEO payment without robust reporting – using metrics that you understand, and that relate directly to tangible results. If you come across any of these negative strategies – RUN AWAY!
3) You must understand that good SEO ALWAYS has two key elements – “on-site” or “on-page” optimization, and “off-site” or “off-page” optimization. Some agencies don’t want to hassle with trying to get your source code optimized on your website, so they just rely on off-site SEO techniques to try and influence rankings for the short-term. These agencies also frequently delve into grey or black hat SEO techniques, which can deliver short-term results, but do so often at great risk of long-term penalties from Google. Long story short – you must have a team that kicks butt at both elements – on-site and off-site SEO, and can document their methodology thoroughly and completely, each and every month.
That is exactly what you will get with SearchWise Media. As a highly reliable and transparent SEO company in Washington DC, we can create a balanced strategy that can actually move the needle for your business’s bottom line.
LOCAL SEO FUNDAMENTALS
Here is a simplified picture of what your business needs to rank high on search engines, for your target keywords, and get those coveted clicks from your target audience!
1. Great On-Site SEO. Some call it “On-page SEO”. Call it what you will. Here’s what you’ll need:
• Responsive Design Website
• Rich/relevant Site Content (text content, images, videos, infographics, you need a diverse range of engaging content to keep visitors interested once the land on your site. How long visitors stay on your site is measure in Google Analytics as your “Bounce Rate”. The lower the better on this one, and the range is 1-100%.
• Optimized meta data (title tags and meta descriptions)
• Social Media Integration
• Optimized Website Architecture (including optimized top navigation, footer navigation, and great internal linking
• NAP Optimization (Name Address Phone) – this simply refers to the fact that you need to have your NAP on your website, preferably in the footer, and on the Contact Us page, and ideally using what is called schema markup in your source code.
• Standard pages such as Privacy Policy and Terms of Service/Disclaimer pages.
2. Awesome Off-Site SEO. This just refers to everything that happens in your SEO campaigns that happens off your website, if you will. After the first month or two of SEO services, 90% of what your SEO agency is doing needs to be in this category. Off-site SEO includes campaigns such as:
• Citations Building (authoritative business listing directories) These pack a punch when it comes to adding credibility to your website and company in Google’s eyes.
• Creative campaigns to entice high authority websites, which are relevant to your industry, to provide contextual links to your website from theirs. This also builds your DA (domain authority) and acts to boost rankings.
• Diverse content syndication – this means things like posting videos on YouTube and other video sharing hubs like Vimeo, posting informational white papers on sites like Scribd and Slideshare, submitting articles to well-reputed article hubs like Ezine Articles (no spammy article distribution), and creating engaging, full profiles on Web 2.0 hubs like Tumblr, WordPress.com, and Squidoo, to name just a few.
• Creative link campaigning – this is worth its weight in gold, so to speak, if done correctly. One example might be looking for business sponsorship opportunities in your city, for charitable events such as the Polar Bear Plunge, which happens in most cities across the US now. There are tons of opportunities like this, to do good, while at the same time gaining powerful links pointing to your website. Sometimes just a handful of these can make all the difference in your search engine rankings.
• Social Signals Campaigning – this is simply having active profiles on the big Social Media platforms – Google Plus, Facebook, Twitter, and Instagram are some of the heaviest hitters. The idea is, you want an accurate representation of your brand and business, including location details, hours, services, and relevant, engaging content that will be helpful to your customer base.
• Press releases – regular press releases about events and happenings with your company, when distributed through powerful news channels, can have a ripple effect. This effect not only balances out your linking profile with high authority links, no follow links, but also can give your business or company event great exposure and promotional opportunities that you might not otherwise get.
Only a DC SEO company that prioritizes your needs can deliver all of these elements without breaking a sweat.
If your customers cannot find you locally, your business is as good as being invisible. As a reliable Washington DC SEO company, we can ensure your organization remains top of mind in your neighborhood. The bottom line is that without targeted local SEO services, you may miss out on qualified traffic. That means you also have more chances of missing out on potential sales.
How?
Here are just some benefits our top-rated SEO services offer:
Increase online visibility for locals – 97% of local consumers search online for services and products. Almost NO ONE goes past the first search results page! Local SEO can bring your website pages up top so that your business will always be top of mind.
Higher visitor-to-sale rate – As a local company, the people in your neighborhood are your bread and butter. Even if you attract leads from other cities, states and countries, it will have little to no effect on your bottom line. With local SEO you can attract traffic from consumers in your service area – customers who have higher chances of becoming loyal patrons.
Highly targeted location-based campaigns – Today’s consumers are extremely well-informed and know exactly what they need. Naturally, they are attracted to online experiences that can meet those specific needs to the letter. We can use our local DC SEO services to target campaigns to hyper localized groups of people (read ‘converting customers’).
Stand out from the competition – Less than 50% of your competitors use local SEO. Do you really want to miss out on that opportunity? We can make your online presence stand out by focusing on maps, social media, local searches, directories etc.
Local search is specific – Local searchers are often right near the purchase funnel. Most of them know exactly what they need and just need a place that can fulfill said need. That is why most searches for local businesses via a mobile device either end in a call or a visit within 24 hours. In other words, with DC SEO services, you can attract people who are just a few minutes away from stepping into your establishment! How cool is that?
Top Signs Your Company Needs Local SEO
You are losing more money than you are getting sales - Most local companies don’t realize that they are invisible to local customer until it’s too late. Even if you get a couple of sales a day but your business is still hemorrhaging money, it won’t be long before you close those doors.
As a reliable SEO company in Washington DC, we have the tools, experience and industry knowledge to ensure your company remains relevant and thrives in the long run.
A rapid slump in online traffic – Google and other search engines are constantly updating their search algorithms. The idea is to provide better experiences for searchers, but keeping up with those changes can be a challenge.
Not for us, though. You don’t have to keep up with them when you have us at the helm of your local SEO. We can ensure you remain ahead of the competition and get potential leads by keeping up with emerging trends and algorithm changes so you don’t have to.
You get decent traffic, but very few people buy anything – This is known as a high bounce rate. It can also be defined as a percentage of visitors who exit your website without taking any action. This can be anything from clicking a link to filling a membership form.
So if you have a high bounce rate, that means most of your customers don’t convert, Google does not rank your website higher and you have no idea which web pages don’t inspire traffic. We can reduce those numbers and increase the number of quality leads by enhancing your website from content to design.
Don’t Have The Resources? We Can Help!
We understand that you realize there is a lot of work to do. But, if you don’t have the resources or time to tackle local SEO, you are giving the competition a leg up. As a reliable SEO company in Washington DC, we can design and implement a custom long-term local SEO strategy that can and will result in positive returns.
If you are forced to rely on untrained personnel for your local SEO (who probably have other things to do), don’t settle for less. Give our DC SEO services a try. We will assess where your business currently stands in terms of ranking but that’s not all. We will also create a custom strategy involving areas which we think will make the most impact and can be improved. Leave those improvements to us and have peace of mind as we:
• Provide detailed metrics on ROI – As the ultimate metric of success, your ROI helps us determine ways that our local SEO services have boosted organic traffic as well as your ranking on search page results. We will provide detailed metrics that focus on the revenue your business generates courtesy of our local SEO solutions. The numbers will help us pinpoint active channels and optimize accordingly.
• Use eCommerce tracking to show local SEO efficiency – Depending on the size of your business, we will use goal and eCommerce tracking to prove how efficient our local SEO services are. Tracking allows us to SHOW you how they are working by proving how they increase leads and thus sales.
And more!
So if you want measurable marketing solutions from a DC SEO company that is as transparent as it is efficient, get in touch with us at SearchWise Media today.
"If your have a storefront with foot traffic, we highly recommend Searchwise's mobile/rewards service line. I think they only offer it at this time for businesses in MD, but it it just awesome. We've built up a serious database of customers, and are able to target our marketing efforts to their preferences and it's been incredible in terms of return on funds invested for the platform. Great job guys!"
Kaleb Mitiku
"Awesome job to the whole SW team! We went from 2 churn and burn big agencies to a totally different experience with SearchWise. It was great from day 1. A year and change later and we're still really pleased with our results."
James Schumer
"SearchWise Media has been great to work with. ROI always comes first which is huge for us. I would definitely recommend SW Media to other businesses that need to make the most out of their ad spends."
Bob Johnson
"SearchWise Media is the best. We've been working with them and using their services for many projects. Their team is extremely knowledgeable, efficient, and capable of working with both local small businesses and large, worldwide corporations. I highly recommend them for top level digital marketing services."
