Why SearchWise PPC?
PPC, as a marketing vehicle, is a truly amazing way to deliver the highest quality, most relevant visitors straight to your virtual doorstep. If done correctly, it is just about the most sureshot way to rapidly increase business growth in today’s digital world. This is why we take such great pride in our approach to PPC – we always aim for the highest possible ROI for our clients, and continually refine campaigns until we get it – and it doesn’t take us long. Here are a few reasons why SearchWise PPC™ rules the roost:
Your PPC ads are only displayed to the most relevant searchers on the major search engines – we only show your ad to the exact audience you need for your product or service, and at the exact right time in their buying cycle. In other words – when they are ready to purchase the product or service you offer, that’s when we show them your ad in top search results.
We target your customer-base precisely – by location, age, gender, interests, household income, and more parameters.
PPC means that you ONLY pay when searchers click on your ad, and this means you are only paying for the highest quality traffic to your website. The key here again is doing PPC correctly! And lucky for you, SearchWise Media has exactly the expertise required to do just that.
A well-crafted PPC campaign with SearchWise Media has immediate results! No waiting around for months and months for organic SEO services to kick in. Nope, with SearchWise PPC, your ads are live and topping the search engines on day 1!
More Reasons To
Invest in PPC
PPC has quickly become an essential component in today’s marketing mix. It provides prime opportunities for businesses to get their name out there and boost targeted web traffic fast.
As mentioned, PPC can be lightning fast in getting new customers knocking on your virtual doorstep. Many businesses just don’t have time to patiently wait for their online visibility to build up organically. When this is the case, PPC is a phenomenal way to increase your exposure in the shortest amount of time possible.
Second, it’s perhaps the quickest way to get ultra-targeted visitors. PPC is based on user intent - the people who see your content are there because they have shown direct interest in the product or service you offer.
Third, using PPC you can target your brand name keywords – a smart strategy, particularly if you are an established business, as this helps to ensure that other companies are not running campaigns so they appear higher than you when people search your brand name keywords. If you ignore this, then your competitors are essentially leaching your customers right from underneath you!
And lastly, PPC reveals fantastic data on the best paths for remarketing to certain users. Using the insights from your campaigns, such as comparing visits to conversions, we can make educated decisions on how to optimize your campaigns to continuously maximize ROI.
Here's the Data Across ALL industries:
PPC visitors are typically 50% more likely to make a purchase than organic visitors.
41% of clicks go to the top 3 ads on the SERPS.
PPC ads can increase brand awareness by 80%.
PPC Campaign Strategy
Here is a breakdown of our strategies:
Search Engines - Google AdWords and Bing
(Platforms like Taboola, Outbrain, etc.)
Our process starts by defining measurable goals, such as impressions or clicks, for each of your campaigns.
In order to create campaigns that drive significant growth, we will develop a firm understanding of who your target audience is. This step involves researching demographics, locations, areas of interest, and more to provide the motives for each campaign.
With the goals and audience insights we have identified, our experts will determine the most ideal platforms in which to present your native ads.
We will work with you to define your budgetary needs and give you detailed information on how we can achieve the best results within those confines.
Once we iron out all the technical and monetary details, we will use our extensive knowledge of native advertising to craft innovative content that brings in a great ROI.
As so much of marketing these days depends on big data, we take analytics VERY seriously. Throughout every campaign, our team will be looking for deeper meaning within the numbers, as well as how we can use the data to continually optimize campaigns.
At SearchWise, we live and breathe by the philosophy that PPC management is only as good as its ROI. Our approach is meant to keep you in the loop throughout the entire process with easy-to-digest reports that ensure the results are actively working to hit your goals. Contact us now to learn more about our PPC Campaign Management services with SearchWise PPC™!
in the last week
"If your have a storefront with foot traffic, we highly recommend Searchwise's mobile/rewards service line. I think they only offer it at this time for businesses in MD, but it it just awesome. We've built up a serious database of customers, and are able to target our marketing efforts to their preferences and it's been incredible in terms of return on funds invested for the platform. Great job guys!"
2 weeks ago
"Awesome job to the whole SW team! We went from 2 churn and burn big agencies to a totally different experience with SearchWise. It was great from day 1. A year and change later and we're still really pleased with our results."
2 weeks ago
"SearchWise Media has been fantastic to work with. ROI always comes first which is huge for us. I would definitely recommend SW Media to other businesses that need to make the most out of their ad spends."
a month ago
"SearchWise Media is simply fantastic. We've been working with them and using their services for many projects. Their team is extremely knowledgeable, efficient, and capable of working with both local small businesses and large, worldwide corporations. I highly recommend them for top level digital marketing services."