What’s faster than a speeding bullet?
You guessed it – SearchWise PPC™.
SearchWise PPC can rocket you to the top of all of the major search engines faster than fast. How so, you ask? Simple.
At Searchwise Media, we are a PPC (Pay-Per-Click) management agency that has the expertise and innovation to deliver custom-tailored, second-to-none, and innovative PPC campaigns to get the highest and fastest ROI for our happy clients. Here at SearchWise, we understand that every single campaign is unique in its own right. We know that there is no such thing as one size fits all, if you are going to truly knock it out of the park for your PPC clients.
Why SearchWise PPC?
PPC, as a marketing vehicle, is a truly amazing way to deliver the highest quality, most relevant visitors straight to your virtual doorstep. If done correctly, it is just about the most sureshot way to rapidly increase business growth in today’s digital world. This is why we take such great pride in our approach to PPC – we always aim for the highest possible ROI for our clients, and continually refine campaigns until we get it – and it doesn’t take us long. Here are a few reasons why SearchWise PPC™ rules the roost:
Your PPC ads are only displayed to the most relevant searchers on the major search engines – we only show your ad to the exact audience you need for your product or service, and at the exact right time in their buying cycle. In other words – when they are ready to purchase the product or service you offer, that’s when we show them your ad in top search results.
We target your customer-base precisely – by location, age, gender, interests, household income, and more parameters.
PPC means that you ONLY pay when searchers click on your ad, and this means you are only paying for the highest quality traffic to your website. The key here again is doing PPC correctly! And lucky for you, SearchWise Media has exactly the expertise required to do just that.
A well-crafted PPC campaign with SearchWise Media has immediate results! No waiting around for months and months for organic SEO services to kick in. Nope, with SearchWise PPC, your ads are live and topping the search engines on day 1!
If you’ve already been running ads on Google AdWords or Bing Ads, and are not absolutely thrilled with the results, SearchWise PPC will examine your PPC strategies, find out every weak point, and make all of the needed adjustments to maximize returns on investment. Typically we find that at least 60-70% of the optimization factors that are required to maximize ROI are out of whack when we audit existing PPC accounts. And that means those business owners were missing out on a huge amount of potential revenue for their business!
The PPC services we offer here at SearchWise include the big boys of course – Google Adwords and Bing Ads, but we don’t stop there. The truth is, if you are to maximize returns, each business will have its own custom-crafted plan that may utilize video ads, banner/display ads on industry sites, call only ads, and retargeting ads, to name a few. We find the exact mix for your business that will produce the highest return, and then continually refine and tweak until the dam breaks on new customers flooding your business!
In sum, with SearchWise Media, PPC advertising can be an incredibly powerful branding tool when you need lightning fast results within a specified budget.
More Reasons To
Invest in PPC
PPC has quickly become an essential component in today’s marketing mix. It provides prime opportunities for businesses to get their name out there and boost targeted web traffic fast.
As mentioned, PPC can be lightning fast in getting new customers knocking on your virtual doorstep. Many businesses just don’t have time to patiently wait for their online visibility to build up organically. When this is the case, PPC is a phenomenal way to increase your exposure in the shortest amount of time possible.
Second, it’s perhaps the quickest way to get ultra-targeted visitors. PPC is based on user intent - the people who see your content are there because they have shown direct interest in the product or service you offer.
Third, using PPC you can target your brand name keywords – a smart strategy, particularly if you are an established business, as this helps to ensure that other companies are not running campaigns so they appear higher than you when people search your brand name keywords. If you ignore this, then your competitors are essentially leaching your customers right from underneath you!
And lastly, PPC reveals fantastic data on the best paths for remarketing to certain users. Using the insights from your campaigns, such as comparing visits to conversions, we can make educated decisions on how to optimize your campaigns to continuously maximize ROI.
Here's the Data Across ALL industries:
PPC visitors are typically 50% more likely to make a purchase than organic visitors.
41% of clicks go to the top 3 ads on the SERPS.
PPC ads can increase brand awareness by 80%.
Marketing solutions today are far from the obscure numbers games they were in the past. Our team of persistent PPC managers are constantly looking for new ways to improve PPC strategies and put the most relevant content in front of the most interested eyes – within a budget that fits your goals.
The SearchWise
PPC Campaign Strategy
Here is a breakdown of our strategies:
Search Engines - Google AdWords and Bing
01
Before taking any action, we will meet with you to extensively discuss your goals for business growth in the coming days/weeks/months/years. It is critical for us to have a good feel for both your long and short-term business goals, budgetary constraints, obstacles, KPIs (key performance indicators, as well as answer any questions you may have about what’s to come.
02
We conduct in-depth keyword research and analysis which includes the approximate average CPC for each keyword.
04
We will begin bidding on the keywords and achieving positioning in the tops spots in the search engines for the best keyword searches.
03
As soon as the keywords are finalized, we will create ad groups ideal for each campaign to optimize for audience relevance. Within each ad group, we will craft ads with copy that will be the most engaging for searchers using those keyword searches. We always split-test ads to ensure the highest performing ads are quickly identified.
02
We conduct in-depth keyword research and analysis which includes the approximate average CPC for each keyword.
04
We will begin bidding on the keywords and achieving positioning in the tops spots in the search engines for the best keyword searches.
05
Within each ad group from Step 3, we will craft ads with copy that will be the most engaging for searchers using those keyword searches. We always split-test ads to ensure the highest performing ads are quickly identified. We put our creative minds to work and craft enticing, user-oriented ads to drive your campaign(s). This includes everything from strategic ad copy to powerful calls-to-action.
03
As soon as the keywords are finalized, we will create ad groups ideal for each campaign to optimize for audience relevance. Within each ad group, we will craft ads with copy that will be the most engaging for searchers using those keyword searches. We always split-test ads to ensure the highest performing ads are quickly identified.
06
Once we have perfected the ads, we will set up each campaign to appropriately reflect user variables. These are factors like geographic location, time of day optimization, ad positioning, etc.
07
As the ads hit the top search results, we will constantly be monitoring the campaign(s) and constantly optimizing and refining the ads to increase your traction on the SERPS to bring your online visibility and ROI to new heights.
Social Media Ads - Facebook, Instagram, Twitter, LinkedIn
We start the process by defining each of your campaign goals. Each client’s goals will vary – you may want to increase the number of followers, page likes, website clicks, conversions etc…
We will closely investigate your target audience and nail down the precise targeting details in relation to location, demographics, interests, and more to ensure your ads will be seen by the most susceptible eyes.
Using the information from the previous steps; we will present options for you to determine the most optimal budget to meet your goals.
Now is when we get creative in building your ad copy. Ad copy on social media requires a unique approach, very different from Adwords PPC, for instance, as each platform has their own set of guidelines to abide by, and parameters for optimization.
Getting a campaign(s) underway is only the tip of the iceberg. Throughout its course, we will be tracking the results like a hawk to identify tweaks and alterations to improve engagement across the board.
Native Advertisement
(Platforms like Taboola, Outbrain, etc.)
Our process starts by defining measurable goals, such as impressions or clicks, for each of your campaigns.
In order to create campaigns that drive significant growth, we will develop a firm understanding of who your target audience is. This step involves researching demographics, locations, areas of interest, and more to provide the motives for each campaign.
With the goals and audience insights we have identified, our experts will determine the most ideal platforms in which to present your native ads.
We will work with you to define your budgetary needs and give you detailed information on how we can achieve the best results within those confines.
Once we iron out all the technical and monetary details, we will use our extensive knowledge of native advertising to craft innovative content that brings in a great ROI.
As so much of marketing these days depends on big data, we take analytics VERY seriously. Throughout every campaign, our team will be looking for deeper meaning within the numbers, as well as how we can use the data to continually optimize campaigns.
At SearchWise, we live and breathe by the philosophy that PPC management is only as good as its ROI. Our approach is meant to keep you in the loop throughout the entire process with easy-to-digest reports that ensure the results are actively working to hit your goals. Contact us now to learn more about our PPC Campaign Management services with SearchWise PPC™!
Dag Jumah
in the last week
"If your have a storefront with foot traffic, we highly recommend Searchwise's mobile/rewards service line. I think they only offer it at this time for businesses in MD, but it it just awesome. We've built up a serious database of customers, and are able to target our marketing efforts to their preferences and it's been incredible in terms of return on funds invested for the platform. Great job guys!"
Kaleb Mitiku
2 weeks ago
"Awesome job to the whole SW team! We went from 2 churn and burn big agencies to a totally different experience with SearchWise. It was great from day 1. A year and change later and we're still really pleased with our results."
Silas James
2 weeks ago
"SearchWise Media has been fantastic to work with. ROI always comes first which is huge for us. I would definitely recommend SW Media to other businesses that need to make the most out of their ad spends."
Bob Johnson
a month ago
"SearchWise Media is simply fantastic. We've been working with them and using their services for many projects. Their team is extremely knowledgeable, efficient, and capable of working with both local small businesses and large, worldwide corporations. I highly recommend them for top level digital marketing services."
